OUR MISSION:
CLEANER HOMES AND A CLEANER WORLD

At Pinalen®, social responsibility isn’t just part of our brand. It’s in the principles we embrace and the actions we take. We are a subsidiary of Industrias AlEn, S.A. de C.V., one of the most recognized companies in the household cleaning products category in Mexico. Since 1949, we have been proving our commitment to making our collective home a better place.

AlEn’s sustainable impact over the past 25 years

Planted Trees

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Planted more than

6.5 million

trees

Recycled Bottles

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Recycled up to

50,000 tons

of plastic bottles

per year — and that number’s growing.

Reduced CO2 Emissions

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Offsetting

122,652 tons

of CO2 emissions

A GREENER WORLD, ONE PINE AT A TIME.

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As a major consumer of pine oil, we are stewards of pine forests, taking great care that no tree is harmed during pine-oil extraction. We actively advance reforestation and work with non-profit organizations to promote tree planting.

Headquartered in Houston, Texas, AlEn USA is the North American subsidiary of Industrias AlEn, one of the most recognized companies in Mexico. We provide consumers across the US and the Caribbean with a wide variety of innovative cleaning and laundry products, earning their trust for generations.

Family-owned, we are committed to operating honestly and responsibly in our communities—embracing programs and policies for sustainable, intelligent growth.

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A GREENER WORLD, ONE PINE AT A TIME.

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As a major consumer of pine oil, we are stewards of pine forests, taking great care that no tree is harmed during pine-oil extraction. We actively advance reforestation and work with non-profit organizations to promote tree planting.

Headquartered in Houston, Texas, AlEn USA is the North American subsidiary of Industrias AlEn, one of the most recognized companies in Mexico. We provide consumers across the US and the Caribbean with a wide variety of innovative cleaning and laundry products, earning their trust for generations.

Family-owned, we are committed to operating honestly and responsibly in our communities—embracing programs and policies for sustainable, intelligent growth.

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FROM THE TREES TO THE PLANET

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Our environmental advocacy extends beyond the forest to our labs, our manufacturing and distribution facilities, all the way to store shelves. We use recycled and natural materials for our products whenever possible, recycling water, transforming curbside trash, and involving landowners in forest cultivation.

Our Product Facts

To view or download the complete sustainability report click here.

FROM THE TREES TO THE PLANET

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Our environmental advocacy extends beyond the forest to our labs, our manufacturing and distribution facilities, all the way to store shelves. We use recycled and natural materials for our products whenever possible, recycling water, transforming curbside trash, and involving landowners in forest cultivation.

RECYCLED_BOTTELS_ICON35,000
tons
of PET and HDPE reused in the manufacturing process, using 100% recycled bottles.

RECYCLED_BOTTELS_ICON50%
plus
of the cardboard we use in packaging is recycled.

RECYCLED_BOTTELS_ICON86,908
man-hours
of internal employee training every year to enhance product quality, safety and compliance.

RECYCLED_BOTTELS_ICON100%
of products
are not tested on animals.

RECYCLED_BOTTELS_ICON14.7%
reduction
in CO2 emissions in 2015, compared to previous year.

RECYCLED_BOTTELS_ICON15,000
acres
of trees will be planted. We actively promote reforestation and never harm trees when extracting pine oil.

To view or download the complete sustainability report click here.

RECYCLED_BOTTELS_ICON35,000
tons
of PET and HDPE reused in the manufacturing process, using 100% recycled bottles.

RECYCLED_BOTTELS_ICON50%
plus
of the cardboard we use in packaging is recycled.

RECYCLED_BOTTELS_ICON86,908
man-hours
of internal employee training every year to enhance product quality, safety and compliance.

RECYCLED_BOTTELS_ICON100%
of products
are not tested on animals.

RECYCLED_BOTTELS_ICON14.7%
reduction
in CO2 emissions in 2015, compared to previous year.

RECYCLED_BOTTELS_ICON15,000
acres
of trees will be planted. We actively promote reforestation and never harm trees when extracting pine oil.

To view or download the complete sustainability report click here.

COMMUNITY OF CLEAN

Community-of-Clean-Team

Community of Clean is an AlEn USA initiative that seeks to bring a cleaner and more sustainable world—not only through our products and production processes, but also through initiatives that help our communities.

To that end, we recently donated 43,000 bottles of cleaning products to the Houston Food Bank to help families who are struggling to find and afford cleaning products during the COVID-19 crisis.

This is part of an ongoing program to support the Houston Food Bank and hurricane response initiatives with cleaning and laundry care products.

Community-of-Clean-Team

A LOT OF CLEANING POWER UNDER ONE ROOF

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PINALEN®, the flagship cleaning product that started it all, includes PINALEN® Original and PINALEN Max Aromas® Multipurpose Cleaners. Our complete family of brands includes:

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Pinalen_LOGO
Cloralen_LOGO
Artofgreen_LOGO
ENSUENO_LOGOPinalen_LOGO
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